Global Marketing Intern
(Jan 2024 – Apr 2024)
- Developed local marketing strategies and created engaging on/offline content (social media, press releases, online campaigns, in-store materials) for global brands, aligned with global guidelines and regional customer preferences.
- Conducted weekly/monthly analyses for 5 brands, extracting key market insights and trends for headquarters and PR agencies, improving the effectiveness of local activity targeting.
- Secured HQ approval to renovate local social media marketing based on data-driven insights, resulting in increased customer engagement:
◦ Increased weekly reach and engagement by 35x and 70x respectively for GAP Korea Instagram.
◦ Acquired 10K followers within 1 week of launching Brunello Cucinelli’s Kakao Talk account.
GAP KOREA
Instagram
> Before & After
BEFORE) Basic Product/Campaign Images, Reposting of Global Account Contents
AFTER) Locally Shot Product Images, Tagged Content Repostings, Simply Edited Product Images and Reels
> Organic & Influencer Seeding Content
> Instagram Event & Promotion
> Product/Campaign content
GAP KOREA
KakaoTalk Channel
- Sending Promotional Messages: Sent CTA messages with simply edited assets based on seasonal campaigns, product launches, and online shop promotions.
BRUNELLO CUCINELLI
KaKaoTalk Channel
- Channel Setup & Launch: Persuaded HQ of the need for a new marketing channel and created all accompanying online/offline components.
- Posting & Messaging: Developed and distributed relevant content that fit the local market.
BRUNELLO CUCINELLI
Magazine Pitching
- Concept Development: Made scratches of the photoshoot by sourcing references based on the brand’s identity.
- Styling Support: Suggested and arranged clothing for the celebrity, managing communication between HQ, the magazine, and the agency.
- Publishing: Wrote texts and provided assets for the content release, aligned with the seasonal campaign theme.
[23FW BRUNELLO CUCINELLI x W KOREA]
빛과 어우러진 브루넬로 쿠치넬리
FONTANA MILANO
Press Release
- Writing Press Release: To promote main items, created and distributed the article based on seasonal campaigns and sales data every month.
