TAKUMI_mura, YouTube Fan Video Channel (LINK)
(Jul 2021 – Mar 2022, personal project)
- By far having 4K subscribers and 5M+ views (Jan 2024)
- The original goal was to promote a favourite artist to Korean audiences, as there was little content about Japanese artists on YouTube, both inside and outside Japan.
- I began uploading translated and edited videos, especially in Korean style. However, the audience demographic was unexpected: 80% from Japan, 10% international, and only 10% Korean.
- I then adjusted my approach by refining the Korean subtitles to remain stylish but less prominent, adding Japanese TV show-style effects, and providing English subtitles for a broader audience.
- Since renovating the channel, there has been a surge in Japanese viewers and a significant increase in viewing duration from overseas viewers, allowing the channel to expand in many aspects.