PR Account Assistant
(Dec 2024 – Feb 2025)
- Supported event and media strategies to develop brand identity and up-to-date cultural relevance in entertainment and lifestyle, providing insights in weekly/monthly and campaign reports.
- Boosted brand sample outings by 3x, followed by doubled visibility in media outlets, through actively leveraging and expanding linkages with magazines and stylists.
- Identified and proposed relevant celebrity/influencer partnerships to amplify brand messages, successfully managed RSVP lists for 4 events (50-200 guests each) and managed Alo’s launch campaign with 20 bloggers.
Onitsuka Tiger
25SS ‘DENIVITA’ Collection Launching Event
(Jan 2025)
Onitsuka Tiger
25SS Press Preview
(Dec 2024)
JAJU
25SS ‘JAJU @Home’ Exhibition (Link)
(dec 2024)
TOTEME
‘TOTEME PROTOTYPE (원형)’ POP UP (Link)
(Dec 2024)
ALO
Naver Blogger Tie-up
(Feb 2025)
