Tokyo student-based fashion brand
(Oct 2022 – Mar 2023, 10-member club)
> WHAT I DID?
Social media operations, sales planning, factory communication, and some hand works
- Littermate is a biology-inspired street fashion brand, run by a group of university/graduate students based in Tokyo.
- Production: The garments are made in small batches in a factory, based on the graphic design by members, and some finishing touches such as tacking and stitching are done by hand in the office.
- Sales: Basically through the online store, but also runs a pop-up store on the University of Tokyo campus twice a year (spring and autumn); about 50 items are sold in 2-3 days. The price range is 60$ for sweatshirts, 30$ for t-shirts.
- Lookbook and photo shoot: Team members participate as models, hair and makeup stylists, photographers, and directors. Afterwards, we discuss and select the photos altogether.
