Activewear Development with K2 KOREA Group Co., Ltd.
(Mar 2022 – Jun 2022, 3-member team project)
> WHAT I DID?
Report design, concept and design development, competitor research, target&survey analysis, pricing and sales strategy development, package design, documentation
(Tools used: Photoshop, Illustrator, Indesign, Google Forms)
- Collaborating with K2 and SNU, our team worked on a sustainability-driven golfwear project, recognizing the increasing demand for eco-friendly sports apparel.
- We focused on expanding K2’s golf line, W.ANGLE, recognizing the rapid increase in younger golfers driven by the surge in outdoor sports participation during the pandemic.
- To guide the design process, we conducted market research and surveys targeting eco-conscious and style-oriented shoppers aged 20-30, aiming to understand their preferences regarding sustainability and golf fashion.
- Our findings aligned with initial predictions, leading us to establish the “Breezing Golf Therapy” concept, inspired by key trend forecasts. The concept emphasizes relaxation through golf in a natural, serene atmosphere, resulting in the design of five easy-to-wear women’s golf outfits.
- Beyond product design, we conducted material research, strategic sales planning, packaging innovation, and production documentation to bring the concept to life.
